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Beauty

The Evolution of Beauty: Trends Shaping 2024

As we step into 2024, the beauty industry continues to evolve, embracing innovation, inclusivity, and sustainability. This year, several key trends are set to redefine beauty standards and practices. 1. Skinimalism: The Rise of…

Everything You Need to Know About Cutting Cuticles

Your cuticles exist to protect your nail beds — but some consider them undesirable aesthetically when rocking a fresh manicure. It's a common practice to cut back cuticles for a clean look, and while some nail pros swear by the process,…